Future Growth

Looking ahead, Taiyo Life will strengthen its unique business model that integrates product and market channels, in order to continue to be a life insurance company that delivers optimal comprehensive coverage to households.

On the product front, from April 2015, Taiyo Life launched a new specified disease treatment insurance that expanded coverage for the three major diseases, with the focus on new protection that includes carcinoma in situ and skin cancer. Going forward, Taiyo Life will further evolve Hoken Kumikyoku Best and deliver the optimal life coverage to households.

Moreover, in the area of customer services, the company will promote the business reform project EVOLUTION '15 with the aim of simultaneously achieving operational efficiency and quality of the industry's highest level, strong sales activities, and a high degree of customer satisfaction, by utilizing the newest information technologies. Specifically, the company will work on the major measures of “workstyle reform,” “branch operation reform,” and “automation of assessment.” EVOLUTION '15 is a reform, enabling Taiyo Life to perpetually secure a competitive position, continue to grow, and provide a high degree of customer satisfaction. Taiyo Life will consider what is necessary with no sanctuary while it boldly accepts challenges and tackles them.

Overall Strategy of the Medium-term Management Plan
—Aim to be a life insurance company that delivers optimal comprehensive coverage to households—