Future Growth

Daido Life aims to bring the greatest peace of mind and the utmost satisfaction to small and medium enterprise (SME) customers.

Looking ahead, Daido Life will evolve its core business by further penetrating core markets and creating and expanding new markets. At the same time, Daido Life will work to enhance and expand sales channels that can provide high-quality consulting services. The company will also strive to enhance and expand customer service through business process reforms targeting sales activities and administrative operations. The goal is to increase corporate value stably and sustainably.

Overall Image of the Sales Strategy

To consolidate its position as the “leading company” in the SME market for life insurance, Daido Life will further evolve its core business and develop growth fields of both corporate and individual customers, thereby increasing its business results.

Management Targets
Fiscal 2016
 Policy amount in force*
¥40,200billion
 New policy amount*
¥4,420billion
* The sum of the death benefit amount of individual insurance and individual annuities, together with the insured amount for critical illnesses for the J-type product (non-participating critical illness insurance), disability income protection for the T-type product (non-participating disability income insurance), and Kaigo Relief (non-participating whole life nursing care insurance).
Fundamental Strategy
  • Further evolve the core business of selling partner-specific products through tie-up groups by further penetrating core markets and creating and expanding new markets.
Business Model
Market: Small and medium enterprises (SMEs) / Sales channel: In-house sales representatives and agents (tax accountants, etc.) / Products: Term life insurance, disability income insurance, etc.
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