Performance and Operational Review

Daido Life aims to bring the greatest peace of mind and the utmost satisfaction to small and medium enterprise (SME) customers.

Daido Life's sales activities target the SME market. Policies from the corporate market*1 accounted for approximately 95% of the company's new policy amount in fiscal 2015.

For fiscal 2015, Daido Life's new policy amount was up 6.2% year on year to ¥4,315.5 billion*2. This increase was mainly due to strong sales of mainstay term life insurance and disability income insurance (J-type product, a non-participating critical illness insurance, and T-type product, a non-participating disability income insurance), and the new nursing care products Shunyu Relief (non-participating nursing care income protection insurance) and Kaigo Relief (non-participating whole life nursing care insurance). The surrender and lapse amount was up 3.9% year on year, to ¥2,472.0 billion*2, but the policy amount in force also rose 2.7% year on year to ¥39,205.9 billion*2, marking a net increase for the fourth consecutive year.

MCEV amounted to ¥1,078.0 billion at March 31, 2016, a decrease of ¥228.7 billion. This was mainly due to a decline in domestic interest rates.

  • *1 The total of collective policies for individual insurance and individual annuities sold through tie-up groups and group insurance policies.
  • *2 The sum of the policy amount of individual insurance and individual annuities (death benefit and living protection amounts), together with the insured amount for critical illnesses for the J-type product (non-participating critical illness insurance), disability income protection for the T-type product (non-participating disability income insurance) and Kaigo Relief (non-participating whole life nursing care insurance).

Policy Amount in Force

Graph: Policy Amount in Force

New Policy Amount and Share of J-type Product, T-type Product, and Nursing Care Products (Shunyu Relief and Kaigo Relief)

Graph: New Policy Amount and Share of J-type Product, T-type Product, and Nursing Care Products (Shunyu Relief and Kaigo Relief)

Management Targets
Fiscal 2016
 Policy amount in force*
¥40,200billion
 New policy amount*
¥4,420billion
* The sum of the death benefit amount of individual insurance and individual annuities, together with the insured amount for critical illnesses for the J-type product (non-participating critical illness insurance), disability income protection for the T-type product (non-participating disability income insurance), and Kaigo Relief (non-participating whole life nursing care insurance).
Fundamental Strategy
  • Further evolve the core business of selling partner-specific products through tie-up groups by further penetrating core markets and creating and expanding new markets.
Business Model
Market: Small and medium enterprises (SMEs) / Sales channel: In-house sales representatives and agents (tax accountants, etc.) / Products: Term life insurance, disability income insurance, etc.
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