Under the previous medium-term management plan, T&D Financial Life worked to promote the multi-tracked development of products, sales channels, and sources of profit, thereby enhancing corporate value by ensuring stable profits.
Under its current medium-term management plan, the company aims to achieve further growth by expanding sales of single premium investment formation-type products and level premium protection type-products through diversification of its product lineup, by expanding its network of sales agents, including financial institutions and insurance shop agents, and by strengthening its product development, systems, sales and operational infrastructure through investment of corporate resources in the necessary areas.
In terms of product strategies, T&D Financial Life will launch a single premium investment formation-type product that differentiates in benefits and a level premium protection-type product that is competitive in terms of price. In terms of sales strategy, the company will move forward to develop and expand its sales channels, working to further penetrate those channels by expanding agency managers and installing dedicated teams in insurance shop agents.
T&D Financial Life's Marketing Strategy
- Business Value
- Business Overview
- Taiyo Life Insurance Company
- Daido Life Insurance Company
- T&D Financial Life Insurance Company
- T&D Asset Management Co., Ltd.
- Pet & Family Small-amount Short-term Insurance Company
- Management Targets
Fiscal 2016 -
- Policy amount in force
- ¥1,850billion
- New policy amount
- ¥220billion
- Fundamental Strategy
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- Aiming to establish a strong brand in life insurance sales through the independent insurance agent channel*, the company is working to “diversify its product lineup,” “expand its sales network of insurance agents,” and “enhance customer service.”
- * The independent insurance agent channel collectively refers to the OTC sales channel at financial institutions, including banks, securities firms, and the insurance shop agent channel.
- Business Model
