Taiyo Life has established a new medium-term management plan for the three year period from fiscal 2016 to fiscal 2018. With a vision of becoming a life insurance company that stays ahead of changing times by providing households with the finest products and services, this plan calls for promoting sales through a three-part unified strategy of strengthening of face-to-face services through visits, developing products that anticipate changes in the times, and enhancing the in-house sales representative channel. Through these efforts, the company will build the top brand in the senior market and increase earnings.
Medium-term Management Plan Marketing Strategy
Build the top brand in the senior market and expand business results by promoting sales where “strengthening of face-to-face services through visits,” “product development which preempts the changes of the times,” and “further enhancement of the in-house sales representative channel” are triune.
- Business Value
- Business Overview
- Taiyo Life Insurance Company
- Daido Life Insurance Company
- T&D Financial Life Insurance Company
- T&D Asset Management Co., Ltd.
- Pet & Family Small-amount Short-term Insurance Company
- Management Targets
Fiscal 2016 -
- Protection-type Annualized Premiums of New Policies*
- ¥16billion
- * A distinctive performance indicator of Taiyo Life which is the sum of protection portion of the annualized premiums of new policies mainly excluding savings-type products.
- Fundamental Strategy
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- Build the top brand in the senior market by promoting sales combining the different approaches of “strengthening of face-to-face services through visits,” “product development which preempts the changes of the times,” and “further enhancement of the in-house sales representative channel.”
- Business Model
