Future Growth

Daido Life will further strengthen its core business by “further penetrating the SME market” and “creating and expanding new markets.” At the same time, Daido Life will work to enhance and expand sales channels that can provide high-quality consulting services and customer service through business process reforms targeting sales activities and administrative operations. The goal is to increase corporate value stably and sustainably.

Strategy for Products and Services

For many years, Daido Life has been providing protection through its main product of term life insurance to cover the mortality risk of SME owners in order to help mitigate the related business risk.

Meanwhile, in recent years, against the backdrop of the ongoing aging of society and advances in healthcare technology, together with the retirement age of SME owners being generally extended, disability risk has been increasing where in the event that an SME owner suffers a critical illness such as cancer, acute myocardial infarction or a stroke, or in the event that an SME owner is forced to retire during their tenure due to disease or injury. In response, in addition to its main term insurance, Daido Life is engaged in offering a full range of protection by enhancing its disability income insurance. Specifically, in addition to J-type product (non-participating critical illness insurance), which covers a long-term absence from work due to critical illness, and M-type product (non-participating comprehensive medical insurance), which covers temporary absence from work due to hospitalization. In September 2014 the company launched the T-type product (non-participating disability protection policy), which covers retirement risk in case of physical disability. For fiscal 2014, the company's new policy amount for J-type product insurance and T-type product insurance combined was ¥657.0 billion, comprising 16.2% of the entire new policy amount, signifying that these products are now Daido Life's mainstay products alongside term life insurance.

Moreover, for the “creation and expansion of new markets,” Daido Life is pursuing the full-fledged development of “proposing individual protection” to SME owners themselves following the disability coverage field. In October 2015, Daido Life launched Shuunyuu Relief, a non-participating nursing care income protection insurance policy to protect against loss of income when suffering from physical disability, and Kaigo Relief, a non-participating whole life nursing care insurance plan to cover nursing care costs, as strategic products for this market. Further, Daido Life will introduce Kaigo Concierge, a new service to comprehensively support nursing care, including offering consultations about nursing care, in cooperation with nursing-care services providers, and promote products and services in an integrated manner.

In this way, Daido Life will strive to protect many more SME owners and individual business owners from various risks, with the aim of putting the company on an even more solid path to increasing corporate value stably and sustainably.

Overall Image of the Sales Strategy

Providing a Full Range of Protection

Introduction of New Products and Services