Fundamental Strategy

Established in 1902, Daido Life has continued to strive to earn a high level of customer trust under the corporate philosophy of “Customer-oriented” and “Sound Management.” Since the 1970s, the company has positioned its core business as selling the partner-specific products in collaboration with tie-up organizations in the small and medium enterprise (SME) market. Daido Life has built up a business model that its competitors cannot easily imitate and evolved the model according to changes in the times. As a result, Daido Life has built a solid position as the leading company in the SME market.

Marketing

Daido Life employs a distinctive marketing strategy targeting the SME market.

Specifically, Daido Life forms business tie-ups with SME-related organizations and CPTA organizations to offer partner-specific products and services designed according to each organization's characteristics. These partner-specific products are utilized by member enterprises of the SME-related organizations, or utilized as either a security system to protect the corporate clients of tax accountants (TAs) and CPAs, or a welfare plan for SME owners and employees.

Relationship with Tie-up Organizations

Since 1971, Daido Life has been the official underwriter of the comprehensive insurance plan, “Keieisha Ohgata Hosho Seido,” provided by the National Federation of Corporate Taxpayers Associations (NFCTA, known as Hojinkai) and the Tax Payment Associations (TPA, known as Nouzei-kyokai). Under this arrangement, Daido Life's in-house sales representatives and agents offer partner-specific products to member companies and individual business owners.

In 1976, Daido Life started underwriting “TKC Kigyo Bouei Seido” provided by the TKC National Federation^*1, and in the 1970s, the Comprehensive Business Security Plan provided by CPTA Associations and CPTA Cooperative Associations in each region. As members of this federation or associations, TAs provide their corporate and individual business owner clients with partner-specific products as part of risk consulting services for these clients.

As shown in the diagram below, Daido Life's business model based on sales of partner-specific products through tie-up organizations has created a win-win situation for SME customers, tie-up organizations, TAs and CPAs, and Daido Life.

1. *1 An organization of working accountants (accounting firms), including TAs, who utilize a proprietary computerized accounting system.

Daido Life's Relationship with Tie-up Organizations

NFCTA and TPA Tie-up Scheme

Daido Life's Tie-up Scheme with TKC, CPTA Associations and CPTA Cooperative Associations

Win-Win Relationship Created by Partner-specific Sales