① Strengthen Initiatives for the Senior Market
The growth in the senior population and the increase and diversification of comprehensive coverage needs present opportunities for promoting development of the senior market as an area for strengthening Groupwide initiatives.
| Product Development | Services | |
|---|---|---|
| Taiyo Life Insurance Company | Develop products that further meet the needs of senior customers in response to the aging of society | “Kaketsuke-Tai” Service ⇨ Staffs with specialist knowledge visit customers directly when they claim their benefits, in order to support the claim procedures Senior Visit Service ⇨ A service for visiting customers aged 70 and over once a year to prevent omitted insurance claims |
| Daido Life Insurance Company | Strengthen incorporation of nursing care needs and bolster response to inheritance and business (asset) succession needs | Promote initiatives such as M&A support services in light of the increase in business succession needs associated with the aging of business owners |
| T&D Financial Life Insurance Company | Target the retired generation by developing single premium wealth accumulation products differentiated by type of benefit | Promote revision of administrative processes and various standards for handling procedures and forms from the perspective of elderly customers |
② Strategically Strengthen T&D Financial Life
The Group will work as one to strategically strengthen T&D Financial Life, thereby expanding the presence of the T&D Life Group in the independent insurance agent market, which is expected to grow.
To this end, the Group will work to strategically strengthen T&D Financial Life in various ways, including strengthening product development, realizing more efficient administrative operations and systems and increasing the sophistication of asset management.
③ Marketing Strategies of the Group's Three Core Life Insurance Companies
The three core life insurance companies will further strengthen their core businesses in each of their specialized markets.
| Develop the top brand in the senior market | |
Taiyo Life Insurance Company Households |
Build the top brand in the senior market and expand business results by promoting sales where “strengthening of face-to-face services through visits,” “product development which preempts the changes of the times,” and “further enhancement of the in-house sales representative channel” are triune. |
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| Further increase presence in the SME market | |
Daido Life Insurance Company Small and medium enterprises (SMEs) |
To consolidate its position as the “leading company” in the SME market for life insurance business, Daido Life will further evolve its core business and develop the growth area of both the corporate and individual fields together, in order to expand business results. |
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| Expand presence in the independent agent market | |
T&D Financial Life Insurance Company Independent insurance agent market |
Promote “diversification of product lineup,” “expansion of sales network of agents,” and “improvement of customer service” in order to become the company of choice for customers and agents in the independent agent market, thereby expanding business results. |
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