Changes in Market Share
The T&D Life Group’s market share based on policy amount in force*1 was 7.0% as of March 31, 2017. The Group’s market share has steadily expanded compared with the combined share of Taiyo Life, Daido Life and T&D Financial Life as of March 31, 2004, prior to the establishment of T&D Holdings, Inc. in April 2004.
- Source: Compiled by T&D Holdings based on Summary of Life Insurance Business in Japan, Life Insurance Association of Japan, and the financial reports of each company.
- *1 The policy amount in force is the total of individual insurance, individual annuities, and Daido Life’s J-type product, T-type product and Kaigo Relief. Figures do not include Japan Post Insurance.
- *2 Three life insurance companies total of Taiyo Life, Daido Life, and T&D Financial Life.
Trend in the Policy Amount in Force*1Base (As of March 31, 2004) = 100.0
This graph compares the trend in the combined policy amount in force of Taiyo Life, Daido Life and T&D Financial Life, and the policy amount in force of the life insurance industry as a whole, beginning with the respective policy amounts in force as of March 31, 2004 indexed at 100. The three core life insurance companies have maintained their respective competitive advantages based on unique business models designed to supply optimal integrated products and services via ideal sales channels according to the needs of each company’s specialty market. As a result, sales performance has been trending firmly.
- Source: Compiled by T&D Holdings based on Summary of Life Insurance Business in Japan, Life Insurance Association of Japan, and the financial reports of each company.
- *1 The policy amount in force is the total of individual insurance, individual annuities, and Daido Life’s J-type product, T-type product and
Kaigo Relief.
Figures do not include Japan Post Insurance.
