Under the three-year medium-term management plan which started in April 2016, Daido Life aims to steadily and sustainably increase corporate value. To this end, it is evolving its core business through enhancing its disability benefit in the corporate market (“further penetration of core markets”) and developing the SME owner and individual business owner market (“creating and expanding new markets”). It is also enhancing customer service through operational innovations in its sales activities and administration.
In fiscal 2016, the first year of the medium-term management plan, Daido Life’s new policy amount rose 18.7% year on year to ¥5,121.1 billion*, and the policy amount in force increased 4.6% to ¥40,992.2 billion* from the previous fiscal year-end.
This was the result of the implementation and the establishment of “proposing full range of protection” through enhanced disability benefit (J-, T-, and M-type products; see figure below) in addition to mainstay term insurance.
The nursing care insurance products (Shunyu Relief and Kaigo Relief), which are strategic products for opening up the SME owner and individual business owner market, were well received, with the new policy amount growing steadily to ¥128.1 billion.
As a result, the share of disability benefit and nursing care benefit products grew steadily to account for 20% of the new policy amount. By providing products and services which meet customers’ needs, the sales strategy for the medium-term management plan is proceeding as intended.
- * The sum of the policy amount of individual insurance and individual annuities (death benefit and living protection amounts), together with the insured amount for critical illnesses for the J-type product (non-participating critical illness insurance), disability income protection for the T-type product (non-participating disability benefit) and Kaigo Relief (non-participating whole life nursing care insurance).
MCEV increased by ¥339.4 billion from the previous fiscal year-end to ¥1,417.4 billion, reflecting a steady increase in the new policy amount as well as a rise in domestic interest rates and an improvement in insurance assumptions such as surrender and lapse rate and mortality rate. The value of new business increased by ¥39.6 billion year on year to ¥74.3 billion.
Initiatives for the Senior Market
In October 2015, Daido Life launched Shunyu Relief, an insurance policy to protect against loss of income when long-term care is required by SME owners, individual business owners, and so forth, and Kaigo Relief, an insurance policy to cover nursing care costs if they are admitted to a nursing facility.
The company has also introduced Kaigo Concierge, a comprehensive support for nursing care, including offering consultation regarding nursing care issues, referrals to nursing care facilities, and so forth, which is well received by customers.
Further, the company is developing and bolstering specialist personnel who can provide support for inheritance and business succession due to the aging of business owners.
Going forward, the company will strengthen its initiatives in the senior market, which is a common growth area for the T&D life Group, through offering products aligned with customers’needs and unique/superior services.
- Medium-Term Management Plan
- Taiyo Life Insurance Company
- Daido Life Insurance Company
- T&D Financial Life Insurance Company
- T&D Asset Management Co., Ltd.
- Pet & Family Small-amount Short-term Insurance Company
- Outlook for Sales Performance IndicatorsFiscal 2017
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- Policy amount in force*
- ¥41,780 billion
- New policy amount*
- ¥4,350 billion
- * The sum of the death benefit amount of individual insurance and individual annuities, together with the insured amount for critical illnesses for the J-type product (non-participating critical illness insurance), disability income protection for the T-type product (non-participating disability benefit), and Kaigo Relief (non-participating whole life nursing care insurance).
- Fundamental Strategy
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- Further evolve the core business of selling partner-specific products through tie-up organizations by “further penetrating core markets” and “creating and expanding new markets.”
- Business Model
