In response to changes in social conditions in Japan of a declining birthrate and aging population, and longer healthy life spans, Taiyo Life is not only fulfilling the original mission of a life insurance company by ensuring insurance benefits are paid, but will also take on the new role of promoting the health of its customers by supporting efforts to prevent disease.
Specifically, the company has launched Taiyo’s GENKI Project in June 2016, an initiative aimed at energizing and promoting the health of employees, customers, and society.
Through this project, the company is engaged in initiatives designed to support better customer health from a variety of perspectives, such as providing the Dementia Prevention App.*
In fiscal 2017, the second year of the medium-term management plan, the company aims to build the top brand in the senior market through these efforts and expand business results.
* A smartphone app which supports dementia prevention based on walking speed.
- Medium-Term Management Plan
- Taiyo Life Insurance Company
- Daido Life Insurance Company
- T&D Financial Life Insurance Company
- T&D Asset Management Co., Ltd.
- Pet & Family Small-amount Short-term Insurance Company
- Outlook for Sales Performance IndicatorsFiscal 2017
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- Protection-type Annualized Premiums of New Policies*
- ¥16.0 billion
- * A performance indicator of Taiyo Life which is the sum of protection portion of the annualized premiums of new policies mainly excluding savings-type products.
- Fundamental Strategy
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- Build the top brand in the senior market by promoting sales combining the different approaches of “strengthening of face-to-face services through visits,” “product development which preempts the changes of the times,” and “further enhancement of the in-house sales representative channel.”
- Business Model
