Future Growth

Taiyo Life Insurance Company

Katsuhide Tanaka Representative Director and President

As a life insurance company that delivers to households the best products and services which preempt the changes of the times, Taiyo Life is building the leading brand in the senior market.
Katsuhide Tanaka
Representative Director and President

In response to changes in social conditions in Japan of a declining birthrate and aging population, and longer healthy life spans, Taiyo Life is not only fulfilling the original mission of a life insurance company by ensuring insurance benefits are paid, but will also take on the new role of promoting the health of its customers by supporting efforts to prevent disease.

Specifically, the company has launched Taiyo’s GENKI Project in June 2016, an initiative aimed at energizing and promoting the health of employees, customers, and society.

Through this project, the company is engaged in initiatives designed to support better customer health from a variety of perspectives, such as providing the Dementia Prevention App.*

In fiscal 2017, the second year of the medium-term management plan, the company aims to build the top brand in the senior market through these efforts and expand business results.
* A smartphone app which supports dementia prevention based on walking speed.

Specific Measures of Taiyo’s GENKI Project

Figure: Specific Measures of Taiyo’s GENKI Project

Outlook for Sales Performance IndicatorsFiscal 2017
 Protection-type Annualized Premiums of New Policies*
¥16.0 billion
* A performance indicator of Taiyo Life which is the sum of protection portion of the annualized premiums of new policies mainly excluding savings-type products.
Fundamental Strategy
  • Build the top brand in the senior market by promoting sales combining the different approaches of “strengthening of face-to-face services through visits,” “product development which preempts the changes of the times,” and “further enhancement of the in-house sales representative channel.”
Business Model
Top of Page
Copyright 2017, T&D Holdings, Inc. All Rights Reserved.