
Taiyo Life, which sets life insurance sales in the household market as its core business, delivers comprehensive coverage centered on death protection, medical and nursing care insurance to households through in-house sales representatives.
The mainstay product Hoken Kumikyoku Best was launched in October 2008 ahead of its competitors which allows customers to freely combine the coverage they need. The product has continued to capture the coverage needs of the customers, and now has in excess of 2.3 million* cumulative subscribers.
* As of March 2017